Google

‘Key Selling Point’ Modules for Google Store

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Role — Lead Designer

Duration — 8 months

Contribution —
UX Strategy, Visual Design
User Training, Workflow Optimization, Wireframing, Prototyping

Problem —
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Outcomes —
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Solution

In combining different iterations of each base composition, the pages, in total, achieve a great amount of visual variation and differentiation, key objectives and requirements. Below are examples of how the same KSP content could appear, utilizing differing base compositions.

Result

This solution garnered excitement from many of our stakeholders given the current amount of resources dedicated to conveying KSPs. But, because a solution like this required alot of coordination, the fruits would not be evident for at least another year.

Given the trajectory of it’s impact, program managers estimated a significant reduction in engineering and overall marketing efforts by the end of 2024.

Next steps

Largest issues in development:

  • Stress-testing the scalability of the system

  • Build timelines for eventual delivery

  • System terminology

  • Parallel desktop iterations

  • Base module concepts

  • Content guidelines and scope

  • Module usage rules and guidance

  • KSP tier methodology

  • Reusable motion property scope and feasibility

  • Visual design

  • Creative asset considerations