Product Detail Pages, Google Store

Google

Introduction —
I re-designed Google Store’s Product Detail Pages to be more performative and efficiently produced. The PDP is the source of truth for Google consumer hardware products and a key touchpoint for incoming customers.

Role, Duration, Platform —
Design Lead, 9 weeks, Web


Team —
UX Manager, Engineering, Publishing, G2M, and Creative Teams


Contribution —
UX Design, Product Strategy, Visual Design, XFN Leadership

Problem —
Integrate user-centered principles into Google Store’s Product Detail page structure to increase CTR and encourage page continuity.


Context —
• Org goal to streamline page-building processes to increase launch
velocity and optimize page performance

• My team was not a stakeholder in developing top-funnel page
strategy until this project


Outcomes —
⭐️ Increased CTR and Scroll-through rate for 22’ Product pages
⭐️ New, critical alignment amongst siloed XFN teams
⭐️ A scalable page framework informing future product launches
⭐️ Increased internal workflow efficiency among XFN teams

View Live
View Prototype

Product Strategy —

Conceived possible solutions including, content strategy, page structure proposals, and content guidelines

UX Design —

Focused on a new, general uninformed target user instead of multiple users with different purchase mindsets

Process Highlight —

Independently explored new design solutions for all page modules

Deliverables —

These modules were delivered and prioritized for the initial launch

PDP Vision prototype

I used this “Vision” This Vision helped guide the overall directions for the PDP, helping to illustrate how the page could be optimized when user-centered principle, heuristics, and reusable modules are implemented.

Delivered modules in Context

In total, the Spring 2022 NPI launch utilized this refreshed PDP and these optimized modules for the Pixel 6a phone, Pixel Buds Pro, Pixel Watch, and Google Chromecast 4K product releases.